How to Upsell Premium Features in Pool Houses, Pavilions, and Sheds
Boost Your Outdoor Structure Sales by Offering Lifestyle-Focused Add-Ons
Whether you’re a dealer, landscaper, or pool builder, you’re already creating beautiful outdoor spaces for your clients. But if you’re not offering premium upgrades like finished interiors, electrical packages, or built-in kitchens, you could be missing out on additional revenue—and leaving value on the table.
Upselling premium features helps increase your average order value, enhances client satisfaction, and positions you as a full-service expert in backyard structures.
Here’s how to do it strategically:
Sell the Outdoor Living Lifestyle, Not Just a Structure
Most clients don’t just want a “shed” or “pavilion”—they want a home office, poolside lounge, or entertaining space. Your job is to paint that picture. Rather than saying, “We offer electrical options,” say: “Imagine your pool house lit up for evening entertaining, with ceiling fans running and a beverage fridge ready to go.” Connect the upgrades to how clients plan to use their space. This emotional connection makes premium features feel essential—not optional.
Offer Pre-Designed Upgrade Packages for Outdoor Structures
Clients can get overwhelmed by too many choices. You can simplify upselling by bundling features into curated packages that align with common uses.
Here are a few examples:
Luxury Pool House Package: Finished walls, bathroom rough-in, lighting, outlets, A/C-ready insulation.
Entertainment Pavilion Package: Ceiling fan mount, electrical prewire, TV support wall, Bluetooth speaker wiring.
Backyard Office Package: Drywalled interior, HVAC, electrical outlets, internet-ready wiring.
These packages streamline the buying process and help clients see the full potential of the structure.
Use Visuals to Highlight Premium Outdoor Structure Features
Premium upgrades are best sold visually. Use high-quality project photos and videos to show finished pool houses, kitchens, lighting setups, and custom interiors. If possible, invite clients to tour a model structure or showcase your before-and-after projects online. Visuals are powerful sales tools and can quickly shift a client’s budget upward when they see what’s possible.
Streamline Premium Upgrades for Contractors & Builders
If you’re a landscaper or pool builder, adding premium structure upgrades can increase job value and simplify project timelines. Partnering with a manufacturer who offers pre-installed upgrades—like wiring, insulation, or plumbing rough-ins—reduces your need for additional subcontractors and helps you deliver a more polished final product with fewer headaches. You’re not just building a backyard—you’re building a complete experience.
Increase Revenue by Helping Clients Dream Bigger
Upselling premium features in pavilions, sheds, and pool houses isn’t about adding pressure—it’s about helping clients maximize their investment. When you lead with lifestyle, simplify decisions with upgrade packages, and show the value of finished spaces, you naturally boost your average order value while providing an unforgettable customer experience.
FAQs
Q: What are the best premium upgrades to offer for pool houses?
A: Finished interiors, bathroom rough-ins, electrical, air conditioning, and wet bars are top-selling upgrades that significantly enhance functionality and value.
Q: How do I present add-ons without overwhelming the client?
A: Bundle them into themed packages (e.g., “Poolside Lounge” or “Home Office”) and tie them to lifestyle benefits instead of just specs.
Q: Can premium features be added after installation?
A: Some can, but it’s more cost-effective and less disruptive to include them during the design and build phase. Pre-wiring and pre-finishing are especially important early on.
Looking to Upsell Smarter?
Partner with Oasis Group to access customizable upgrade packages, project galleries, and sales tools that help you grow your business. Reach out to our team today.
